YD Spotlight: The Delightful Designs of BKID - Yanko Design
BKID Co is the brainchild of BongKyu Song, an award-winning Korean Designer. It's likewise one of the merely pattern studios that boasts of having a design language unique to it. You tin can await at a BKID production and in that location's something innately BKID-ish nigh it. Their human-centered, blueprint-based arroyo is evident in the work that they do, and each product has a playful quality to it, projecting technology every bit more docile, rather than trying to look superior. The consequence is a product that looks inviting to people of all ages, and that looks friendly and ready-to-help, rather than cutting-edge and intimidating.
The Retroduck past BKID for Wisekids is probably i of our favorite projects. It pays tribute to one of the earliest forms of amusement, the Cathode Ray Tube Television. An iconic apparatus plant in near every home in and around the 60-70s, the Television set prepare looked bulky but cute, and who can forget those knobs for adjusting the channel and volume on the side?! Retroduck harnessed that nostalgia with its ability to dock the iPhone into its housing in a manner that turned the retina screen into a retro appliance. BKID'due south design of the Retroduck employed a beautiful color palette of ruby and white, while besides keeping things original with the brownish and blackness philharmonic. Soft curves dominated the design, and its plastic build gave it a more inviting appearance than the usual metallic, common cold demeanor of the iPhone.
The Fairy for SK Telecom probably about clearly outlines BKID'south approach to product design and how unlike it is from the others. Pit the Fairy confronting the Google Home, or the Amazon Echo Show, or even Apple's Home Pod and y'all'll realize that the Fairy was designed with a character, while the others only played along to the character the AI had assumed. What'south more, the Fairy, with its soft, blood-red, nigh plush-like design, looks much more approachable than its competitors, fifty-fifty though information technology's just as advanced. Think of it as Wall-e and Eva'southward dear-child in 2017.
The Samsung Mouse brings design thinking to something that's essentially an accessory, and therefore, an afterthought. Mice are ordinarily taken for granted until the infinitesimal y'all realize you lot don't have one, or that the one you accept isn't working. BKIDs mouse design for Samsung brings a refreshingly different dynamic to mouse design, pointing out a pain-point that most people accept with mice (they're too bulky), and proposing a solution that is full of dynamism and playfulness, only at the same time doesn't take away from the fact that the mouse is more than capable of being highly useful when needed. The mouse'south telescopic design feels like it would exist the principal reason I'd buy it! The silver and blue color duo go together beautifully, and the arc the mouse forms when opened completely feels solid in ane's hand, assuasive it to have mass when needed, and turn into a tiny, pocketable device when folded inward.
BKID's products never isolate the user. In fact they play well to human's ability to trust and adore things that look 'cute' and 'friendly'. BongKyu Song does a marvelous job of using soft curves, rounded forms, and a vibrant, almost kittenish, color palette to make products look friendly as they solve issues, allowing humans to bond emotionally with them, and therefore always leaving the users with a smile on their faces… and ultimately, isn't that what we all desire??
Source: https://www.yankodesign.com/2018/01/16/yd-spotlight-the-delightful-designs-of-bkid/
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